Business Analytics & Information Systems (BA&IS)

In a world increasingly driven by digital ecosystems, organizations are looking for professionals who can leverage both analytical insights and information systems to solve real-world business challenges. The Business Analytics and Information Systems (BA&IS) specialization at LM Thapar School of Management is designed to equip future-ready professionals with the dual capability of interpreting complex data and understanding the technological infrastructure that supports modern businesses.
This specialization blends the power of data analytics with the functionality of information systems to help students navigate today’s digital-first landscape. It empowers students to make informed decisions using data, design IT-enabled business processes, and implement data-driven strategies across functions.
Students pursuing BA&IS will gain an in-depth understanding of how to transform raw data into strategic business assets, while also appreciating how information systems can be leveraged to enhance performance, agility, and innovation within organizations.

Learning Outcomes:

• Build strong analytical capabilities with a focus on interpreting large datasets and deriving actionable insights.
• Understand the role of Information Systems in enabling efficient data handling, process automation, and strategic decision-making.
• Gain proficiency in modern data visualization tools, database systems, and programming techniques.
• Explore practical applications of analytics in marketing, finance, HR, and operations through hands-on tools and case-based pedagogy.
• Evaluate information system risks and implement safeguards through audit frameworks and data governance models.

We offer the following specialized courses in Business Analytics and Information Systems (BA&IS) Specialization.

List of Courses

Finance

The finance specialization has a rigorous curriculum and a good mix of theory and practice. The focus is on applied theory; using the principles of finance for real world application to business challenges. We strive to create dedicated, tenacious, and innovative students with an endless curiosity for uncovering savvy financial solutions. Students are groomed to be able to spot the key challenges and understand the dynamics of various financial issues and be able to provide a sound integrated solution. We build leaders in Finance who are able to come up with financially sound, creative and innovate solutions, within the given constraints. Students are provided with sound financial principles, with special emphasis on managing the finance for enterprises. The faculty provides behind-the-scenes perspective from the established theories and their extensive industry experience.

Finance specialization has a variety of courses covering topics from Behavioral Finance to Capital Markets to Banking to Entrepreneurial Finance to Strategic Cost Management to Wealth Management, to name a few of them. Advanced courses in cost management, corporate valuation and financial statement analysis are offered to deepen the understanding of corporate finance and accounting functions. We offer a whole range of courses related to BFSI (Banking, Financial Services and Insurance) industry, to cater to one of the fastest growing industries in India. We also encourage cross discipline courses, such as Behavioral finance where behaviour of various kinds of investors with regard to their financial decisions is studied. In line with the start-up initiative of Indian Government and LMTSM’s focus on social entrepreneurship, we are offering a course on entrepreneurial finance with special emphasis on social finance. Courses on security analysis and financial derivatives enhance the comprehension of working of the Capital Markets. We prepare students to address a whole range of issues related to finance by offering the following courses in finance specialization.

List of Courses

Operations

Operations management deals with optimization of processes transformation of inputs into outputs to suitably meet customers’ expectations. This specialization therefore, deals with mapping of functions such as, flows of information, materials, and funds throughout the supply chain of goods and services. The specialization on Operations Management provides an insight to the theories and mathematical techniques for solving problems in the design, planning, and controlling of manufacturing and service operations and quality. It concentrates on the technological & operational issues of business activities in the competitive industrial scenario and presents a systematic study of behavioural and quantitative methods for managing operational challenges to meet organisational goals. The subject also develops students’ understanding of issues and skills related to global operations management in complex organisational scenarios. This domain aims at developing the competencies amongst future managers to:

• Understand both theoretical and practical aspects of how operations can be managed strategically in the light of external and internal conditions and requirements.
• Perform the necessary quantitative analysis and understand the management issues in order to make good operational decisions within the set of constraints.
• Analyse operation processes from various perspectives such as efficiency, responsiveness, quality and productivity
• Apply these operational tools and techniques in various functional business domains such as marketing, finance, human resource management.

List of Courses

Human Resource Management

Most of us can expect to spend many years of our lives working in organizations of various kinds. All organizations require people to make the goods or provide the services, and therefore an understanding of how to effectively manage people in the workplace is of great importance and value. HRM analyses the employment relationships and the way people are managed in the workplace. It explores these issues not only in the context of individual employee and their employer, but in the context of wider workplace, the labour market, and economic forces shaping the world of work, technological changes, employment regulations and social trends. The world of work is fast changing, so an understanding of how all this affects the way people are manged in the workplace is of tremendous significance, both theoratically and practically. Human resource managers take on the challenges of aligning individual needs with organizational requirements using HRM tools and models.

List of Courses

Marketing

Marketing is the essence of business as it focuses on creating and delivering “value proposition for the customer” and marketing professionals play a key role in chalking out and shaping the business model. This exciting discipline comprises of different domains of identifying consumer behaviour, selecting right target market, developing product as solution in line with the needs of customers, crafting strategic positioning and then promoting the solution to targeted set of customers and finally delivering the solution to customers through sales, distribution, digital marketing and establishing relationships with customers through CRM in order to retain and engage them for obtaining customer life time value.

This domain aims at developing the competencies amongst future marketing managers to:

• Be competent in designing, launching and providing solutions to the potential customers
• Conceive, launch and implement integrated marketing communication campaigns to build brand and promote sales in intended target market.
• Develop understanding of nuances of international marketing
• Be equipped with tools and strategies to engage customers through digital technologies

List of Courses